Quarterbacks often have no way of knowing they held the ball for too long in football. The average football play lasts 4 seconds, and statistically quarterbacks are better players when they make a pass in under 2.5 seconds. Therefore; we’ve created the first smart football that alerts coaches and players when a quarterback has held the ball too long. With our device a player will build an internal time clock and play faster. Our ball can also track their data and give the coach the player averages in real time due to automation.