“Swipe culture” has consumed the current online dating app arena, limiting the chance of finding genuine connectivity.There is an opportunity to capture those who are currently unsatisfied with dating platforms and seek more engaging and safe experiences while dating online. S W I T C H is making dating apps fun again by being an Audio -based speed dating app that gamifies dating by putting the conversation first, combining a “Love is Blind” experience with Instagram’s usability. This is an innovative concept that is launching right here in ATL first, late Fall, as the exclusive city to debut and transform the user experience on dating apps today. No swiping is necessary with SWITCH , as it provides the in-person experience through the convenience and comfort from your phone, embodying what it truly means to: Connect first. Judge Later.