MintCover is fixing how Americans buy insurance. Today, the $405B personal lines market is dominated by price-only comparison sites that leave consumers confused, underinsured, and distrustful, and carriers stuck with high-churn customers. We flip the script. MintCover is an AI-powered insurance marketplace that starts with education, not price. Our proprietary Coverage Protection Score translates complex policies into plain language, while our community insights and personalization engine match people with the right coverage for their life stage, not just the cheapest option. For consumers, that means confidence and control. For carriers, it means high-intent, low-churn customers who stay longer and cost less to acquire. We’re building the trusted insurance decision platform for Millennials and Gen Z, and creating the category shift from “cheapest price” to “smartest fit.”