Iuncta is a user controlled social login, we provide a privacy first alternative to“Login with Facebook / Google”. We are the “Duck Duck Go” of social logins. Why a social login? Close to 90% of apps are downloaded, opened once and never used again because there is too much friction in the onboarding process. Almost 50% of churn is due to bad onboarding impacted by inefficient data collection. Users are overwhelmed by cumbersome account creation, authentication, lengthy profile data entry and lack of transparency and trust around data privacy with existing social logins. All this in addition to the other activation events that extend time to value for the customer. Iuncta solves this through its innovative user controlled social login that accelerates onboarding and checkout by simplifying authentication and ethical access zero party data. It streamlines data onboarding with its one click multi-factor login and profile data on demand which keeps users engaged, creates a personalized experience and gets users to the aha moment within apps faster and more securely. This end to end profile data onboarding solution is controlled by the user giving them the privacy, security and peace of mind they deserve.