Reel Analytics (formerly Recruiting Analytics) is a sports data and technology company. We’re changing the game for athletes and sports organizations by using patented AI-powered computer vision technology to extract athleticism data from video, addressing the $18B misevaluation problem in collegiate and professional sports. Traditional evaluation tools like the stopwatch, the tape measure, and the scale haven’t evolved since the early 1900s, resulting in a staggering 67% misevaluation rate. This costs organizations billions in salaries, scholarships, and financial aid, while leaving millions of talented athletes unnoticed. By democratizing our technology, the resulting data and short-form video highlights allow athletes to increase their discoverability and NIL valuation while empowering high school coaches to promote their players. The data extracted from video by our proprietary technology is used to verify speed and generate an IN-GAME ATHLETICISM™ (IGA™) Score. The IGA Score is used to place players on a 100 point scale that projects them to the next level, be it high school to college or college to the NFL.