Startup Runway Relay – How to Set a S.M.A.R.T. Goal

Welcome to the Startup Runway Relay, a transformative three-month journey for early-stage entrepreneurs. This blog post aims to guide you in setting a SMART goal, tailored to the unique hurdles and prospects your business faces. By defining a goal that is Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART), and making sure to think about challenges and a step-by-step plan, you set a robust foundation to achieve your goal and get the best mentoring.

What makes a goal SMART?

The SMART framework ensures your goal is well-defined and achievable:

  1. Specific: Make your goal clear and direct.
  2. Measurable: Add metrics to track progress.
  3. Achievable: Ensure it’s realistic within your capabilities.
  4. Relevant: Align it with your broader business objectives.
  5. Time-Bound: Limit it to the three-month program duration.


Here are some examples of Smart and Not-so-Smart goals:

1. Specific

2. Measurable

3. Achievable

4. Relevant

5. Time-bound

Think about the challenges you expect and the path to success

Your goal should explicitly address the hurdles you anticipate and outline a pathway to overcome them, allowing mentors to offer precise and actionable advice.

Crafting Your Goal

Reflect on your business’s stage and immediate needs. Whether it’s refining your product or expanding your market reach, your goal should address a key growth area.

Refined Example Goals

Example 1: Elevating Online Sales

Goal: Increase e-commerce sales by 30% within three months.

Specific Challenges:

Detailed Steps:

Example 2: Product Development and Launch

Goal: Develop and launch a new eco-friendly packaging feature in three months.

Specific Challenges:

Detailed Steps:

Example 3: Strategic Customer Acquisition

Goal: Acquire 500 new customers in three months by targeting niche markets.

Specific Challenges:

Detailed Steps:

Wrapping Up

For the Startup Runway Relay program, setting a detailed and well-structured SMART goal is your stepping stone to success. Dive deep into your business’s specific challenges and lay out a clear, stepwise plan for overcoming them. Your meticulously crafted goal will serve as a beacon, guiding the invaluable feedback and support from mentors toward a successful outcome.

Your journey with the Startup Runway Relay is more than goal-setting; it’s about laying down the tracks for your business’s future success. We are excited to see the progress you will make with a clear, well-defined objective!

Founders, don’t forget to apply for our upcoming Startup Runway Showcase on March 21 in Atlanta for the opportunity to pitch to win a $10,000 grant. Your application to the showcase is also your way to be considered for Startup Runway Relay!